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Autos

The Acura RLX

Acura is confronted with a marketing conundrum: How to brand the RLX as a luxury rival to BMW or Lexus rather than just a more expensive Honda. It will be unveiled at the L.A. Auto Show.

Acura is confronted with a marketing conundrum: How to brand the RLX as a luxury rival to BMW or Lexus rather than just a more expensive Honda. It will be unveiled at the L.A. Auto Show.   (Gary Friedman / Los Angeles Times)

Honda’s troubled luxury division plans to introduce its new flagship RLX sedan at the L.A. Auto Show.

Acura's new RLX

The taillight of the RLX. The car will go on sale in the spring as a 2014 model.
More: Toyota tries to break Acura out of Lexus’ shadow; price -- less than $50,000?  (Gary Friedman / Los Angeles Times)

Acura's new RLX

The interior of the RLX. Acura’s flagship sedan will offer safety features such as lane departure warning, forward collision warning and automatic braking.  (Gary Friedman / Los Angeles Times)

Acura's new RLX

The RLX will be powered by a new 310-horsepower direct-injected V-6 that’s expected to get 20 miles per gallon in the city, 31 on the highway and 24 combined.   (Gary Friedman / Los Angeles Times)

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