Yahoo Hires ComScore Executive

Yahoo Inc. plans to announce today that it has hired the chief executive of ComScore Media Metrix, the Web analysis firm that has built a business studying Yahoo and its competitors.

Peter Daboll, who had led ComScore Networks Inc.’s Media Metrix division for four years, recently left the firm for a new position at Yahoo: chief of insights and head of global market research. He expects to collect and analyze data to help Yahoo offer better products and more effective ads.

As an analyst, “You’re not really a player -- you’re almost the referee,” he said. “I wanted to be on the field, and I think Yahoo had the best breadth and opportunity.”