Taubman, Warner Bros. in Mall Play-Area Deal
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From Bloomberg News
Taubman Centers Inc. said it would open Looney Tunes-themed play areas at its U.S. malls, hoping Bugs Bunny and Daffy Duck will lure more shoppers with children.
The company signed a five-year agreement with Time Warner Inc.’s Warner Bros. unit to license its cartoon characters. Financial terms of the agreement were not disclosed.
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