Polaroid to Make Instant Digital Camera
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Polaroid Corp. had cameras that made instant prints and digital cameras that took instant pictures. Now it has one camera that does both. Polaroid announced an agreement with Japanese camera maker Olympus Inc. to jointly produce a digital camera that prints instant pictures on Polaroid film. The camera, called the C-211 Zoom, will be released this fall and will sell for about $800. The new camera is being marketed to professionals, such as law enforcement officials, real estate brokers and insurance agents, the announcement said. Cambridge, Mass.-based Polaroid already had printers that used digital film but, until now, the company had not put picture-taking and printing together. The camera will be the first of its kind introduced in North America, analysts say.
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